Advertising Disclosure
Quick answer: This disclosure explains how Betting Ages labels commercial content. Advertising, sponsored content and press releases are always marked; some links may be affiliate links that earn us a commission. None of it buys our independent editorial, and every commercial relationship is with a licensed operator or compliant brand, consistent with the FTC endorsement guidelines.
Key takeaways
- Everything commercial is labelled so you can tell it from editorial.
- Affiliate links may earn us a commission at no extra cost to you.
- Editorial is independent and never for sale.
- Licensed only: we work with licensed operators and compliant brands.
- Questions? reach us via our contact page.
Why we publish this disclosure
Readers deserve to know when something is paid for. Clear disclosure is both good practice and the right thing to do for a site covering betting regulation and consumer protection. This page sets out, in plain terms, how we label the commercial parts of Betting Ages and how we keep them separate from independent editorial.
Advertising
Adverts on Betting Ages are paid placements from licensed operators, affiliates and suppliers, sold through our advertising options. They are visually and contextually distinguishable from editorial. Advertisers must hold the appropriate licence for their markets and follow the applicable advertising codes. Advertising does not buy editorial coverage or influence reviews.
Sponsored content
When a brand pays for an article, it is sponsored content and is labelled as such. Sponsored articles follow our accuracy and compliance standards, cannot include guaranteed-win or invented-payout claims, and are never disguised as independent reporting.
Press releases
Company-supplied press releases are published as clearly labelled announcements. They represent the source’s words, reviewed for compliance, and are distinct from our own editorial.
Affiliate links
Some links to operators or products are affiliate links. If you click one and sign up or act, we may earn a commission at no extra cost to you. We use affiliate links only alongside disclosure, and they never determine whether we cover a brand or how we rate it. A commission does not turn a critical review into a favourable one.
How we label commercial content
- Adverts appear as distinguishable placements.
- Sponsored articles carry a clear “sponsored” label.
- Press releases are marked as company-supplied announcements.
- Affiliate relationships are disclosed where relevant.
How editorial stays independent
Independent reviews and reporting are decided by our team on merit. No advertiser, sponsor or affiliate partner can buy coverage, change a rating or remove criticism. We maintain a clear line between commercial and editorial, and where the two might conflict, our readers’ interests take priority. This is the same principle set out in how we make money.
What we do not do
- Sell undisclosed or disguised paid placements presented as editorial.
- Publish guaranteed-win claims, invented odds, fake bonuses or made-up payouts.
- Work with unlicensed operators or promote in prohibited markets.
- Target anyone under 18 or omit responsible-gambling information where it is due.
Compliance and responsible gambling
All advertising and sponsored content must comply with the advertiser’s licence and the law in each market it reaches, and must be aimed only at adults. Where responsible-gambling messaging is required, it is present. We are an information publisher: we cover the industry and review products, but we do not accept bets or facilitate gambling.
Questions about this disclosure
If anything here is unclear, or you want to know whether a specific piece is commercial, contact us via our contact page or [email protected]. We would rather answer than leave you guessing.
18+ only. Gamble responsibly. If gambling is causing harm, seek help.
About Betting Ages
Betting Ages is an independent information publication covering betting regulation, licensing, consumer protection and operator reviews for an adult (18+) audience. We publish research, explainers and clearly labelled commercial placements; we do not take bets, hold funds or facilitate gambling of any kind. To learn who we are, read about us and our get in touch through our contact page or at [email protected]. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, and all advertising must comply with the advertiser’s licence and the law in each market it reaches.
Frequently asked questions
How do you label advertising?
Adverts are distinguishable placements, sponsored articles carry a clear label, and press releases are marked as company-supplied — all consistent with the FTC endorsement guidelines.
What is an affiliate link?
A link where we may earn a commission if you act after clicking, at no extra cost to you. It is disclosed and does not affect our coverage.
Does paying you influence your reviews?
No. Editorial is independent and cannot be bought. Commercial content is labelled and separate.
Do you accept commercial content from unlicensed operators?
No. We only work with operators and brands that hold the appropriate licence and comply with local law.
How can I tell if something is sponsored?
It will carry a clear sponsored label. If you are ever unsure, ask us via the contact page.
Is any content on the site betting or financial advice?
No. We publish information and reviews for an adult audience; nothing is financial advice or a guaranteed-win claim.
Where can I learn how you are funded?
Read how we make money for the full picture of our revenue.
Who do I contact with disclosure questions?
Reach us via our contact page or [email protected].