Submit a Press Release
Quick answer: A press release on Betting Ages is a company-supplied announcement — a licensing decision, product launch, funding round, partnership or responsible-gambling programme — that we review, clearly label and publish to our adult audience. Press release distribution here reaches readers who follow betting regulation, in a compliant, disclosed format. Submit your release to begin.
Key takeaways
- What it is: a clearly labelled, company-supplied announcement on Betting Ages.
- Best for: licensing news, launches, funding, partnerships and RG initiatives.
- How to submit: send your release via our contact page; we review and publish.
- Disclosure: marked as company-supplied, never disguised as independent editorial.
- Cost: priced by scope — request current rates; no placeholder figures.
What a press release is
A press release is a formal, company-issued announcement written to inform readers and journalists about news from an operator, supplier, regulator or trade body. Unlike sponsored content, which tells your story at length, a release leads with the news: what happened, when, who is involved and why it matters. On Betting Ages it is published as a clearly labelled announcement so readers always know it is company-supplied rather than independent reporting.
What press release distribution here includes
- Publishing your release as a labelled announcement on Betting Ages.
- Editorial review for accuracy, clarity and compliance before it goes live.
- An adult audience that follows betting regulation and industry news.
- Clear disclosure in line with the FTC endorsement guidelines.
- Optional amplification via advertising or a partnership.
What news you can announce
- Licensing decisions, regulatory approvals and compliance milestones.
- Product and platform launches from licensed operators and suppliers.
- Funding rounds, acquisitions and corporate news.
- Partnerships, integrations and market entries.
- Responsible-gambling programmes and consumer-protection initiatives.
How to submit a press release
- Prepare your release — lead with the news, include the essential facts and a quote.
- Send it via the contact page or [email protected], with any embargo date.
- We review for accuracy, compliance and clarity, and confirm timing.
- We publish and label the release as a company-supplied announcement.
What to include
- A clear headline that states the news, not a slogan.
- The essential facts up top: what, who, when, where and why it matters.
- At least one quote from a named spokesperson.
- Concrete, verifiable detail — licence, market, product or partner.
- Relevant links, a logo or image, and a contact for follow-up.
- Any required 18+ and responsible-gambling language.
What we will not publish
- Guaranteed-win, risk-free or “sure bet” claims.
- Invented odds, fabricated bonuses or made-up payout figures.
- Announcements from unlicensed operators or aimed at minors.
- Releases with no verifiable detail behind the claims.
Press release vs sponsored content vs editorial
- Press release — your labelled, company-supplied announcement, focused on the news. This page.
- Sponsored content — a longer branded article, clearly labelled.
- Independent editorial — our own reporting, decided by our team and never for sale.
Pricing
Press release distribution is priced by scope and placement rather than a single flat fee. We do not publish placeholder rates. Tell us what you are announcing and we will share current rates and turnaround. Request a quote.
18+ only. Gamble responsibly. If gambling is causing harm, seek help.
About Betting Ages
Betting Ages is an independent information publication covering betting regulation, licensing, consumer protection and operator reviews for an adult (18+) audience. We publish research, explainers and clearly labelled commercial placements; we do not take bets, hold funds or facilitate gambling of any kind. To learn who we are, read about us and our get in touch through our contact page or at [email protected]. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, and all advertising must comply with the advertiser’s licence and the law in each market it reaches.
Frequently asked questions
How do I submit a press release?
Send your announcement and key facts via our contact page or [email protected]. We review, confirm timing, then publish and label it.
How much does press release distribution cost?
It depends on scope and placement. Request current rates with a note on what you are announcing.
What is the difference between a press release and sponsored content?
A release is a short, news-led announcement; sponsored content is a longer branded article. Both are labelled.
Is a press release the same as editorial coverage?
No. A release is company-supplied and labelled. Independent editorial is our own reporting and cannot be bought.
What can I announce?
Licensing news, launches, funding, partnerships, integrations and responsible-gambling initiatives from licensed parties.
Do you accept releases from any operator?
Only from operators and suppliers that hold the appropriate licence and comply with local law.
Can you guarantee coverage or price movement?
We guarantee publication of a compliant release, not editorial endorsement — and nothing we publish is a guaranteed-win claim or financial advice.
Do you accept embargoed releases?
Yes. Include the embargo date when you submit and we will coordinate timing.
How much does gambling press release distribution cost on Betting Ages?
Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.
How do I write a gambling press release?
Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.
Is this gambling press release distribution or single-site publishing?
We publish your release to our gambling readership and can extend reach through a partnership or wider campaign — ask for current options.