Partners
Quick answer: A partnership with Betting Ages is an ongoing relationship — a content series, a data or licensing collaboration, or a co-published responsible-gambling resource — with licensed operators and industry brands. Partnerships combine advertising, sponsored content and other options under one agreement, with clear labelling of what is commercial and what is editorial. Discuss a partnership.
Key takeaways
- Who: licensed operators, suppliers, trade bodies and compliant affiliates.
- What: ongoing content, data, licensing or responsible-gambling collaborations.
- How it is structured: one agreement combining several formats.
- Disclosure: commercial elements are labelled; editorial stays independent.
- Compliance: 18+, licensed partners only, no guaranteed-win or invented figures.
What a partnership looks like
Where a single advert or article is a one-off, a partnership is a relationship over time. That might be a recurring content series on a theme, a collaboration where you supply data we can use and cite, a co-published responsible-gambling or consumer-protection resource, or a bundle of advertising and sponsored content coordinated across a period. The shape depends on your goals and our audience — we will tell you honestly whether there is a fit.
Types of partnership we consider
- Content partnerships — an ongoing labelled series with a licensed brand.
- Data collaborations — you provide data we can verify, use and attribute.
- Responsible-gambling initiatives — co-published resources that help players.
- Campaign packages — advertising plus sponsored content over time.
- Industry and trade-body collaborations on regulation and standards.
Who we partner with
We work only with partners who can operate lawfully in the markets involved: licensed operators, established suppliers, trade bodies and affiliates working with licensed brands. Before anything goes live we confirm the relevant licence and that the plan complies with the advertising rules in each market. If a prospective partner cannot demonstrate that, we will not proceed.
How we keep editorial independent
Partnerships never buy our independent coverage. Commercial elements — advertising, sponsored articles, promoted resources — are labelled so readers can tell them apart from editorial, consistent with the FTC endorsement guidelines and our advertising disclosure. Our reporting and reviews remain the decision of our team, even for a partner.
What we will not do in a partnership
- Sell undisclosed or disguised placements dressed up as editorial.
- Publish guaranteed-win claims, invented odds, fake bonuses or made-up payouts.
- Work with unlicensed operators or promote in prohibited markets.
- Trade away editorial independence as part of a deal.
How partnerships are priced
Because every partnership is different, pricing is scoped to the work — the mix of formats, the duration and the production involved. We do not publish placeholder rates. Outline what you have in mind and the markets involved, and we will propose a structure and share current rates. Start the conversation.
How to propose a partnership
- Get in touch via the contact page or [email protected].
- Share your goals, target markets and licence details.
- Explore a structure that fits your objectives and our audience.
- Agree scope, labelling and terms in writing.
- Launch and review as the partnership runs.
18+ only. Gamble responsibly. If gambling is causing harm, seek help.
About Betting Ages
Betting Ages is an independent information publication covering betting regulation, licensing, consumer protection and operator reviews for an adult (18+) audience. We publish research, explainers and clearly labelled commercial placements; we do not take bets, hold funds or facilitate gambling of any kind. To learn who we are, read about us and our get in touch through our contact page or at [email protected]. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, and all advertising must comply with the advertiser’s licence and the law in each market it reaches.
Frequently asked questions
What is a partnership with Betting Ages?
An ongoing relationship — content series, data collaboration or responsible-gambling resource — combining several formats under one agreement, with clear labelling.
Who can partner with you?
Licensed operators, suppliers, trade bodies and compliant affiliates that can operate lawfully in the markets involved.
Does a partnership include editorial coverage?
No. Editorial stays independent. Partnerships cover commercial, clearly labelled elements only.
How much does a partnership cost?
It is scoped to the work and duration. We share current rates on request and do not publish placeholder pricing.
Can we supply data for you to use?
Yes, in a data collaboration, provided we can verify it and attribute it clearly.
How is a partnership different from a single campaign?
A campaign is a defined burst; a partnership is an ongoing relationship, often combining advertising and sponsored content.
Will commercial elements be labelled?
Yes. Everything commercial is labelled so readers can distinguish it from independent editorial.
Do you partner on responsible-gambling work?
Yes. Co-published responsible-gambling and consumer-protection resources are partnerships we actively welcome.
Do you offer gambling brand or media partnerships?
Yes — ongoing programmes combining advertising, disclosed content and features around your goals. Discuss one via our contact page.