Advertise on Betting Ages

Quick answer: Betting Ages offers betting and gambling advertising to licensed operators, affiliates and industry suppliers who want to reach an engaged adult (18+) audience following regulation, licensing and operator reviews. Every placement is clearly labelled, must comply with the advertiser’s licence and local law, and never carries guaranteed-win or invented-payout claims. Request our media kit to begin.

Key takeaways

• Who can advertise: licensed operators, compliant affiliates, software and compliance vendors.
• Audience: adults interested in betting regulation, consumer protection and reviews.
• Formats: display, sponsored placements, newsletter and campaign packages.
• Rules: 18+ only, licence-compliant creative, no guaranteed wins or fake bonuses.
• Pricing: by format and scope — request current rates; we do not publish placeholder figures.

Who can advertise on Betting Ages

We accept advertising only from advertisers that can operate lawfully in the markets they target. That means licensed betting and gaming operators, affiliates working with licensed brands, and businesses that serve the industry — payments, compliance, data, responsible-gambling tools and similar. Before a campaign goes live we confirm the relevant licence and check that the creative meets the advertising rules that apply. If an advertiser cannot demonstrate the appropriate licence for a market, we will not run the campaign there.

Advertising formats we offer

• Display placements across relevant sections of Betting Ages.
• Clearly labelled sponsored content for longer brand stories and explainers.
• Newsletter and roundup placements where available.
• Campaign packages combining several formats over a period.
• Partnership programmes via our partners page for ongoing work.

Our audience

Betting Ages reaches adults who actively follow betting regulation, licensing developments, consumer protection and operator reviews. Rather than headline figures that can mislead, we share verified audience and reach details in our media kit on request, so you can judge fit for your campaign. If your goal is a specific market or regulatory context, tell us and we will say honestly whether our audience matches.

Content and compliance standards

All advertising on Betting Ages must comply with the advertiser’s licence conditions and the advertising codes in each market it appears. Creative must be aimed only at adults, must not imply guaranteed wins or risk-free betting, and must not invent odds, bonuses or payout figures. Where responsible-gambling messaging is required, it must be present. We reserve the right to decline or pause any campaign that does not meet these standards.

What we do not accept

• Advertising for unlicensed operators or in prohibited markets.
• Guaranteed-win, risk-free or “sure bet” messaging.
• Invented odds, fake bonuses or made-up payout figures.
• Creative that targets minors or omits required 18+ and responsible-gambling information.
• Undisclosed or disguised paid placements presented as independent editorial.

How labelling works

Paid placements are marked so readers can always distinguish advertising from our independent coverage, consistent with the FTC endorsement guidelines and our advertising disclosure. Advertising with us does not buy editorial coverage or influence our reviews.

Pricing and how to book

Advertising is priced by format, placement and duration, so a single display flight and a multi-format campaign are quoted differently. We do not publish placeholder rates. Tell us your goals, target markets and licence details, and we will share the current rate card and availability. Start with our media kit.

Getting started

1. Contact us via the contact page or [email protected] with your brand and target markets.
2. Share your licence details so we can confirm compliance.
3. Review the media kit and rates and choose your formats.
4. Submit compliant creative, which we check before it goes live.
5. Launch, with clear labelling throughout.

Why advertise with an information publisher

Advertising next to independent, regulation-focused coverage carries a different kind of weight than a placement on a pure promotions site. Our readers come to Betting Ages to understand licensing, consumer protection and how operators actually behave, so they arrive informed and engaged rather than skimming for a bonus. For a licensed brand that competes on trust and compliance, appearing in that context — clearly labelled, alongside serious coverage — can say more about you than the creative itself. It also means we hold advertising to a standard: because our audience expects honesty from us, we expect it from the campaigns we carry, and that protects your reputation as much as ours.

• An audience that values licensing and consumer protection.
• A brand-safe context that reflects well on compliant operators.
• Labelling and standards that protect advertiser reputation.
• Honest advice on fit before you commit budget.

18+ only. Gamble responsibly. If gambling is causing harm, seek help.

About Betting Ages

Betting Ages is an independent information publication covering betting regulation, licensing, consumer protection and operator reviews for an adult (18+) audience. We publish research, explainers and clearly labelled commercial placements; we do not take bets, hold funds or facilitate gambling of any kind. To learn who we are, read about us and our get in touch through our contact page or at [email protected]. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, and all advertising must comply with the advertiser’s licence and the law in each market it reaches.

Frequently asked questions

How do I advertise on Betting Ages?

Contact us via the contact page or [email protected] with your brand, target markets and licence details, and we will share the media kit and current rates.

Do you accept advertising from unlicensed operators?

No. We only run gambling advertising for operators that hold the appropriate licence for each market and comply with local advertising law.

How much does advertising cost?

It depends on format, placement and duration. We share current rates on request and never publish invented or placeholder pricing.

Can advertising influence your reviews?

No. Editorial and reviews are independent and decided by our team. Advertising is labelled and kept separate.

What are your creative rules?

Creative must be 18+ only, licence-compliant, free of guaranteed-win or invented-payout claims, and include responsible-gambling messaging where required.

Can you tell me your exact audience size?

We share verified audience and reach details in our media kit on request rather than quoting headline numbers here.

Is sponsored content the same as advertising?

It is a form of it. Sponsored content is a clearly labelled branded article, while display advertising is a placement. Both are disclosed.

Can I run a campaign across several markets?

Yes, provided you hold the appropriate licence and the creative complies in each market. We confirm this before launch.

Do you have a media kit and gambling advertising rates?

Yes — request our media kit and current rates via the contact page; we share reach, formats and pricing on enquiry.

What gambling advertising formats do you offer?

Directly sold display placements, clearly disclosed sponsored content, and ongoing partnership campaigns.

Do you work with gambling advertising agencies?

Yes — we work directly with agencies and brands. Tell us your goals via the contact page.