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Quick answer: There are several ways to work with Betting Ages: advertise to our adult betting-and-regulation audience, contribute a guest article, commission clearly labelled sponsored content, submit a press release, or build an ongoing partnership. Every commercial arrangement is disclosed, editorial stays independent, and all advertising must be for licensed operators and compliant with local law.

Key takeaways

Advertise with Betting Ages

If you are a licensed betting operator, affiliate, software provider or compliance vendor, our advertising options put your brand in front of an engaged, adult audience that follows betting regulation, licensing and responsible-gambling news. We accept advertising only from operators that hold the appropriate licence for the markets they target, and all creative must comply with the relevant advertising codes. Reach and audience details are shared in our media kit on request rather than quoted as headline numbers.

Commission sponsored content

Want to tell a longer story — a product explainer, a responsible-gambling initiative, a market-entry announcement? Our sponsored content service produces a clearly labelled branded article that lives alongside our editorial without pretending to be it. Sponsored pieces are marked as such, follow the same accuracy standards as our own work, and never include guaranteed-return or invented payout claims.

Write for us as a contributor

We welcome knowledgeable writers on betting regulation, gambling law, consumer protection, responsible-gambling research and the business of the industry. Our write for us page explains what we look for, what we do not accept, and how to pitch. Contributions are editorial: we do not sell placement in guest articles, and we do not accept pieces written purely to place a commercial link.

Submit a press release

Regulators, operators, trade bodies and technology suppliers can send announcements to our news desk through the press release page. We publish company-supplied news as clearly labelled announcements — licensing decisions, product launches, funding, partnerships and responsible-gambling programmes — separate from our independent reporting.

Get featured through our editorial

Coverage in our independent articles and reviews is earned, not bought. Our get featured page explains how our team decides what to cover and how to share genuinely newsworthy information with us. If you want a guaranteed, scheduled placement instead, that is a commercial arrangement and belongs under sponsored content.

Build a partnership

For anything ongoing — a content series, a data or licensing collaboration, a co-published responsible-gambling resource — our partners page sets out how we structure longer relationships. Partnerships combine several of the options above under one agreement, always with clear labelling of what is commercial and what is editorial.

What we will not do

How we handle disclosure and compliance

Every commercial relationship on Betting Ages is labelled so readers can tell paid placements from independent editorial, in line with the FTC endorsement guidelines. Advertising must comply with the operator’s licence conditions and the advertising rules in each market. We are an information publisher: we cover the industry and review products, but we do not accept bets or facilitate gambling.

Choosing the right option for your goal

If you are not sure which route fits, start with what you actually want to achieve. Want visibility to an adult betting-and-regulation audience? Advertising is the fastest path. Have a story that needs room to breathe — a product, a compliance approach, a responsible-gambling programme? Sponsored content gives you the space, clearly labelled. Have genuine news? A press release gets it published as an announcement, while truly newsworthy developments may also earn independent coverage. Want to share expertise rather than promote a brand? Write for us. And if you are planning something ongoing rather than a one-off, a partnership ties the pieces together. When in doubt, describe your goal to us and we will point you to the honest best fit rather than the most expensive one.

18+ only. Gamble responsibly. If gambling is causing harm, seek help.

About Betting Ages

Betting Ages is an independent information publication covering betting regulation, licensing, consumer protection and operator reviews for an adult (18+) audience. We publish research, explainers and clearly labelled commercial placements; we do not take bets, hold funds or facilitate gambling of any kind. To learn who we are, read about us and our get in touch through our contact page or at [email protected]. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, and all advertising must comply with the advertiser’s licence and the law in each market it reaches.

Frequently asked questions

How do I start working with Betting Ages?

Pick the option that fits — advertise, sponsored content, write for us, press release or partnership — then reach us via our contact page or [email protected].

Do you only accept licensed operators?

Yes. Advertising and sponsored placements are open only to operators and brands that hold the appropriate licence for the markets they target and that comply with local advertising law.

Is editorial coverage for sale?

No. Independent reviews and reporting are decided by our team. Paid options are always labelled and kept separate from editorial.

What audience does Betting Ages reach?

An adult (18+) audience interested in betting regulation, licensing, consumer protection and operator reviews. Detailed audience information is in our media kit on request.

How much does it cost to work with you?

It depends on the format and scope. Tell us what you have in mind and we will share current rates — we do not publish invented or placeholder pricing.

Can you guarantee results from a campaign?

No. We can guarantee compliant, clearly labelled placement to our audience, but not outcomes — and nothing we publish is a guaranteed-win claim or financial advice.

Do you cover responsible gambling?

Yes. Responsible gambling is central to our coverage, and we include 18+ and help-seeking information wherever it is relevant.

How do I advertise or partner with Betting Ages?

Tell us your goal via our contact page and we will recommend the right mix of advertising, sponsored content, a partnership or a feature, with current options and rates.

Do you offer gambling sponsored content and advertising?

Yes — both, always clearly disclosed and kept separate from our independent editorial.